Believe it or not, I am not that unique.
Sure, as a young(ish) woman, I may stand out from those glossy-haired imbibers of $10 martinis who think “Sex in the City” is aspirational viewing, but when it comes to my friends, I’m among like minds. They pack lunches. They shop at thrift stores. They dress in a few classic pieces, and accessorize for variety. That’s because they’ve come to realize the same thing I have: Frugality is chic. Here are five reasons why.
1. Everyone is either paying a mortgage, or wants one. This is especially true at my age (30). I have an equal number of friends in each category. And in my community (D.C. suburbs), it takes some financial sacrifice. But renters with their eyes on the prize — like myself and Mr. L — are willing to set some priorities to get there. Eventually.
2. It enriches your relationships. Slowing down on the shopping and spending helps you shift your focus from things to people. Socializing — which before may have involved a movie and dinner (around here, that’s about $70 for two people; $50 if you go to McDonald’s), shopping, or a trip to a bar — now can involve a few friends around someone’s dining room table, enjoying a home-cooked or potluck meal and a game of Cranium. Which allows for better conversation? Everyone is enriched by seeking fun and fulfillment not from screens, stores or fashionable environments, but from other people.
3. If you’re paired up, it’s romantic. Think of the lyrics to “I Got You, Babe.” Do you know any romantic songs about how great it is to have all kinds of stuff? (Gwen Stefani aside — I don’t consider “Luxurious” to be terribly romantic.) Without hamster-wheel spending and constant clutter to distract you, you’re able to focus, every day, on just being together. Just like my #2 point: You can choose the scenester restaurant, struggle to find parking and yell to have a conversation, or you can cuddle over a Netflix movie and a bottle of Yellowtail shiraz. I know which one I’d pick.
4. It’s healthier. Notice my last two points involved eating at home instead of a restaurant. Here is a rule: If you cook it at home, it will have fewer calories and fat than if you ordered it at a restaurant. I don’t care what “it” is. This is a constant, no matter what, because of one thing: blissful ignorance. Restaurants want you to enjoy your food, but they’re rarely on the hook to offer any nutritional information. You’re free to order what you like, unencumbered by any knowledge of the ingredients or calories. Restaurants know this. Would you order Ruby Tuesday’s “Fresh Chicken and Broccoli Pasta” if it said “2,060 calories” right there on the menu? Probably not.
5. Cooking is sexy. Look at all the hottie chefs TV has given us over the last five years:

Nigella Lawson (above), Giada De Laurentis, Ellie Krieger. There is something very sensual about being able to concoct and enjoy delicious meals, and something deeply loving about sharing them. It’s true for men, too: Mr. L is never so sexy as when he’s got a dishtowel over one shoulder, deftly coaxing together a mushroom-chive omelette. This frugality stuff, I’m telling you — it’s not bad at all.
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